A recent study by Business Insider Intelligence titled The
Social Media Demographics Report 2015: Differences in age, gender, and income
at the top platforms, explores the top social media trends among
specific demographics. The study shows a
steady growth for image-based social networks such as Pinterest, Instagram,
Tumblr, and Snapchat in the past year, and studies the difference in
demographics for all social media platforms.
Interestingly, this 33 pag While image and video based social networks
like Snapchat, Vine, and Tumblr are mostly popular with the 18 to 24 year old
demographic, written content and professional websites such as Facebook,
Google+, Twitter and Linked In appear to be more popular with users ages 25 to
34 years old.
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| Source: Business Insider |
As teenagers
begin to leave Facebook’s platform to use other social media, the social
network’s demographic has shifted. From
being the top platform for teenagers a few years back, Facebook’s users are now
mostly in their mid-twenties to early forties. Facebook’s older users are also increasing
with 25% of their total members being at least 55 years old. A trend
that has not changed over the years is that women are more likely to be on
Facebook than men, while men are more likely to be on Twitter.
With more image and video based social networks surfacing
every year, written content platforms such as Facebook and Linked In are
loosing their younger users to these new platforms. The difference in demographics is clearly seen
when we compare Snapchat’s users to those of Facebook. While 46% of Snapchat’s users are between the
ages of 18 and 24 years old, Facebook only has 16% of their users in that same
age group. So what does this mean for
Facebook, Linked In, and Twitter? Are new image and video based platforms going
to take over their users? Or will it
just become another shift in demographics when it comes to social
networks? Leave your comments below and
let me know what you think!
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